Tribes, by Seth Godin

"Tribes" is an attempt by Seth Godin at explaining the behavior of virtual communities. The world is moving away from broadcast marketing and other conventional advertising methods. Virtual communities can be harnessed to provide leadership, both for profit and non-profit. Such leadership can be through a blog, Twitter or myriad other Web 2.0 sites on the Web. The book explains how tribes and their followers work, and what you have to do to keep the tribe growing.

Tags: marketing technology