Buy-ology, by Martin Lindstrom

Lindstrom uses neuro-marketing, the latest advance in merging technology and marketing, to study and understand the effectiveness of different forms of advertising and marketing. The book is based upon a 3-year, seven million-dollar study with hundreds of experiment human subjects around the world.

Martin Lindstorm's research takes him to different areas of marketing such as branding, TV commercials, product placements, visual/audio advertising, and risque ads. Neuro-marketing provides some new insights such as how TV commercials that are not related to the show provide little value to the advertising company, a point illustrated by Ford's multi-million advertisements on "American Idol". This new technique may be the future of marketing for larger corporations.

Tags: business marketing