Books by Al Ries

One book that does as it says. The entire book's focus is only on one thing: Focus. The author really drills home the point by citing several examples and arguments.

Tags: marketing

The laws are good rules of thumb for product development and marketing. However, as with all absolutisms, some of the rules must be taken with a grain of salt. Eric Sink has put together a good analysis of the laws on his blog.

Tags: marketing